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Before you start building social Campaigns – contests, newsletter sign-ups, etc. – determine your goals. Do you want to collect email addresses? Crowdsource for ideas for new products? Get more Likes?

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Host an email-capture Campaign to pre-register fans for your upcoming promotion. Write a blog post about the upcoming Campaign.

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The easier it is for fans to navigate your Campaign, the more success you’ll have with it.

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If you’re building multiple Campaigns for yourself or a client, save time by creating your own theme.

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If you plan on duplicating elements in your Campaigns, create a template to use for future Campaigns to avoid repeating steps.

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Extra CSS classes can save you time when styling your Campaigns. Specify styles in your CSS Editor to apply throughout.

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The fewer permissions fields fans must go through in order to interact with your Campaign, the better.

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Keep your design simple and responsive. Preview your Campaign in mobile mode to assure it’s appealing to your mobile audience.

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Prior to hosting/publishing your Campaign, test it. Make sure prospective users’ experience is what you envision.

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Give your fans the opportunity to interact with your Campaign, either through a game, quiz, or entry into a sweepstakes.

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Reach a larger audience by publishing your Campaign to the Web or using an embed feature to place your Campaign on other sites like your company’s website, blog and Tumblr.

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Tell the world about your Campaign! Post about it on your social networks, website, blog and in press materials. If you’re running a sweepstakes, submit it to free contest-listing sites.

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