Before you start building social Campaigns – contests, newsletter sign-ups, etc. – determine your goals. Do you want to collect email addresses? Crowdsource for ideas for new products? Get more Likes?
Host an email-capture Campaign to pre-register fans for your upcoming promotion. Write a blog post about the upcoming Campaign.
The easier it is for fans to navigate your Campaign, the more success you’ll have with it.
If you’re building multiple Campaigns for yourself or a client, save time by creating your own theme.
If you plan on duplicating elements in your Campaigns, create a template to use for future Campaigns to avoid repeating steps.
Extra CSS classes can save you time when styling your Campaigns. Specify styles in your CSS Editor to apply throughout.
The fewer permissions fields fans must go through in order to interact with your Campaign, the better.
Keep your design simple and responsive. Preview your Campaign in mobile mode to assure it’s appealing to your mobile audience.
Prior to hosting/publishing your Campaign, test it. Make sure prospective users’ experience is what you envision.
Give your fans the opportunity to interact with your Campaign, either through a game, quiz, or entry into a sweepstakes.
Reach a larger audience by publishing your Campaign to the Web or using an embed feature to place your Campaign on other sites like your company’s website, blog and Tumblr.
Tell the world about your Campaign! Post about it on your social networks, website, blog and in press materials. If you’re running a sweepstakes, submit it to free contest-listing sites.